What Is The Business Strategy Game?

The Business Strategy Game is an online exercise where class members are divided into teams and assigned the task of running an athletic footwear company in head-to-head competition against companies managed by other class members. Company operations parallel those of actual athletic footwear companies. Just as in the real-world, companies compete in a global market arena, selling branded and private-label athletic footwear in four geographic regions — Europe-Africa, North America , Asia-Pacific, and Latin America.

Company co-managers must make decisions relating to plant operations, distribution and warehouse operations, work force compensation, online sales at the company’s web site, sales and marketing, and finance. The challenge is to craft and execute a competitive strategy that results in a respected brand image, keeps your company in contention for global market leadership, and produces good financial performance as measured by earnings per share, return on investment, stock price appreciation, and credit rating.

All aspects of The Business Strategy Game parallel the functioning of the real-world athletic footwear market, thus allowing you and your co-managers to (1) think rationally and logically in deciding what to do and (2) get valuable practice in making a variety of different business decisions under circumstances that mirror real-world competitive conditions.

What will I be purchasing when I register?

When you register you will be purchasing full privileges to use the The Business Strategy Game website (www.bsg-online.com) and its software to run the athletic footwear company your instructor has assigned to you and your co-managers. Registration gains you anywhere, anytime access to all participant-related menus on The Business Strategy Game from any PC that is connected to the Internet and that is installed with Microsoft Excel (the 2000, XP, 2003, or 2007 versions). Registration ensures that your work will be reported to your instructor or game administrator for evaluation and grading. Your registration is valid until the course you are enrolled in is over. There’s an online Player’s Guide (which you can print for handy reference). Built-in Help screens walk you through the decisions. A series of reports convey complete results for each decision period; these come with detailed descriptions of the numbers and graphics contained in the reports and how to use them.